Few would disagree that Steven Heller is one of the leading voices in graphic design today. Beyond his prolific publishing of over 100 books on design, his position as co-chair at SVA’s Design as Author program is especially noteworthy. This program claims to be tailored to promote “content providers”, “independent creation of ideas” and “objects of worth.” Now, these terms appear to be pretty nice ideas and very promising for a MFA program, but we have to agree that these terms are in a way ambiguous and leave more questions than ansrews — To see what is program is really about, I downloaded all the senior thesis podcasts from the SVA website to see what kind of work was being produced. And from looking over these podcasts and the work produced I have some serious criticism about this program that I wish to share.
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